Site identity & structured data
Who is behind the site, for Google’s knowledge panel and rich results.
Core SEO → Site identity
| Setting | What it does |
|---|---|
| Structured data | Adds one connected schema.org graph: website, organisation or person, page, article and breadcrumbs (on by default). |
| This site is run by | An organisation (company, shop, publisher, club) or a person (personal site, blog, portfolio). |
| Name | Empty = the site title. |
| Logo or photo | Square or wide, at least 112 × 112 px. Empty = the theme logo. |
| Social profiles | One address per line. Google links them to your site in the knowledge panel. |
Breadcrumbs#
Show breadcrumbs anywhere with the shortcode , or cseo_breadcrumbs_html() in a theme. They match the breadcrumbs in the structured data.
Core SEO Premium adds local business data (see Local business) and FAQ and How-to blocks (see Writing with AI).